Sotheby’s International Realty Global Website Integrates New Technologies

3D

Sothebysrealty.com Adds 3D Tours with Virtual Reality Capability for Property Detail Pages

MADISON, N.J. (October 10, 2016) – Sotheby’s International Realty Affiliates LLC today announced that its global website, sothebysrealty.com, now supports 3D Tours on its property detail pages allowing real estate consumers the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty® brand. The 3D Tours will also feature a Virtual Reality Tour (VR) experience that can be viewed through a compatible device such as an Android phone or VR headset. The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a result that transforms the traditional way people view homes online. The 3D and VR Tours add an additional layer of content to the existing property detail pages on sothebysrealty.com which also provide a written description, high-resolution photographs and high-definition videos. At launch, the Sotheby’s International Realty brand will have 3D Tours available on over 1,000 properties that are viewable on desktop, tablet or smartphone. “Introducing 3D and VR Tours on sothebysrealty.com is just another example of how we are keeping the Sotheby’s International Realty brand on the cutting edge while creating an immersive experience for consumers,” said John Passerini, global vice president, interactive marketing at Sotheby’s International Realty Affiliates LLC. “Distance can present a challenge when looking to buy a home and virtual reality has provided a provocative solution. This technology is allowing buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve.” The sothebysrealty.com site experienced 16 million user sessions in Q1-Q3 of 2016, a 60% increase yearover-year. Property detail pages on the brand site support Matterport, a past winner of the 2014 Realogy FWD innovation summit, and additional compatible 3D Tours. In coordination with this announcement, Sotheby’s International Realty is also a real estate launch partner for Matterport’s CoreVR release— the largest collection of virtual reality content across multiple disciplines. With the adoption of CoreVR, Sotheby’s International Realty will be able to offer both a 3D and VR experience. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.

Click here for an example of a 3D Tour as shown on a current luxury property listing on the Sotheby’s International Realty website.

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Five Staging Tips to Sell Your Home

661 Old Chester Road

When you put your house on the market, you want it to sell quickly. Working with a trusted New Jersey real estate agent, good marketing and advertising, and a competitive price help. However, proper staging can be the thing that really persuades a potential buyer. Contrary to popular belief, staging does not cost much money and does not have to be too time-consuming. If you are thinking about selling your New Jersey home, these five staging tips can help you get started.

Focus on your curb appeal.

Your house’s first impression is the most important, so make sure it looks good when potential buyers pull into the driveway. Is the mailbox in need of repair? Does the front door need painting? Is the grass too high? Are some of your landscapes’ dying? Address these issues to ensure your home is inviting from the first moment it’s spotted.

Just add light.

A well-lit space is a comfortable space, and if your house is dark, it could make it seem dull and uninviting. Take advantage of natural light as much as possible by opening curtains, blinds and shades. If you have heavy drapery, consider replacing it with sheer wispy curtains. Make sure the bulbs in all of your lamps and fixtures are working and consider adding a floor or table lamp to naturally dark rooms.

Give each room a purpose.

We all have rooms that serve double and even triple duty. Maybe the dining room table is also your office, or the living room is also your kids’ playroom. That can actually make a tour of your home confusing for someone who has never been inside and is mentally checking off a list of rooms. Be sure the contents of the room define its purpose, but feel free to tell your agent that a particular room can easily double as something else.

Clean up.

It seems like the most obvious part of staging, but you would be surprised how many people simply do not clean up their homes before they list it. Remove clutter so that potential buyers can see how much space there is in each room. Give every room a good scrubbing — you want sparkling windows, stain-free carpet, clean tile grout and corners without cobwebs. If you are short on time, focus on the kitchen and bathrooms first.

Put away some furniture.

You want a potential buyer to understand just how spacious your home and each room is. That means putting away the bulky, over-sized furniture that you have to walk around to get through the living room, or those extra stools you keep in the kitchen. Less is always more when staging.

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